Alden Interactive Blog
A Guide to SEO for Startups & Small Businesses
David A. Powers | Mar 18, 2025
Updates to Google algorithms and new AI tools have both changed the landscape for Search Engine Optimization (SEO) in recent years. In this article I answer the most common SEO questions that small business owners ask: How does SEO work? How has SEO changed? What is “Helpful Content” and why is it essential for SEO success? How long does SEO take? How do I turn web traffic into leads?